You may have landed here for a number of reasons. You’re looking for a change in agency and a fresh approach? You’re bringing new products and services into your marketing mix? Perhaps, you’re looking to increase your visibility and conversations, or garner greater visibility for your CEO and executive team?
With a detailed strategy by Made Great, everything you do in your organisation will have purpose, bring together the views of multiple stakeholders in a cohesive, clear direction, and support your overall company growth and vision.
Think of it as a business blueprint to refer back to time and time again, so you always stay on track.
At Made Great, we’re a full-service scalable agency that creates winning strategies for businesses like yours.
Strategy is very much part of our DNA and we’ve been creating them for nearly a decade for corporate brands across Australia and the globe.
Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:
Our core services include:
Including exploration and alignment of your business name, vision, mission, brand values, USP and brand messaging.
Including development of key messages, competitive review, audience personas, platforms (i.e. Facebook, Instagram, TikTok, Pinterest, Google My Business), tone of voice, content pillars, creative direction and community management.
Including exploration of the digital funnel, timelines and campaign approach, platforms for paid advertising (i.e. Facebook, Instagram, Pinterest, TikTok, Google Search, Google Display), keywords and budgets.
Including discussion around email platforms and usage, database recommendations, PR opportunities, press releases, and alternative traditional marketing opportunities include print, radio etc.
We keep things real at Made Great. We’re direct from the very beginning about what you need to be doing.
You’ll also gain access to Made Great’s more than 60 years of combined experience. Our senior professionals have experiences across all key marketing disciplines, industries and audience focus (B2B and B2C).
The Made Great strategists can develop a strategy for your brand, digital marketing, social media, influencer marketing, paid media or a combination of all of the above.
One of our senior strategists will lead a workshop with your team either in person or over Zoom. We’ll then design and distil that information into a detailed strategy, for either implementation in-house or for us to take care of as your ongoing creative partner – the choice is yours!
See for yourself the benefits of an informed results-driven strategy. We’d love to have a chat with you, get to know your brand, and share how we can help.
WiLDAH A fresh and exciting re-brand to reflect the smooth transition of a much-loved Australian brew. Our team of brand strategists and digital experts crafted
A marketing strategy acts as a roadmap for your business to follow in order to reach your target audience effectively and achieve your marketing goals. It helps to identify your ideal target audience, your unique proposition (USP), and the most effective channels to reach and engage with your audience. During a social media marketing strategy session, we also deep dive into content types, messages and key pillars to assist you in your content creation process.
Having a well-structured and thought-out marketing strategy also allows businesses to measure the effectiveness of marketing efforts and identify opportunities for adjustments to be made.
This will depend on a number of different factors such as the size of your business and what your goals are. As a general rule, we recommend a cross-functional team to attend the initial strategy workshop. This would be inclusive of members from management, marketing and sales. It’s also essential that the people who will be running and executing the day-to-day strategy, whether they are a junior team member or an intern, are included in the session too so that they have the opportunity to provide their own perspectives and insights.
It’s important to have the right people in the room to make sure you are covering all the bases and that everyone has a clear understanding of the goals and objectives of the digital marketing strategy.
Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:
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We acknowledge the Wadawurrung people of the Kulin nations; the Traditional Custodians of the land on which we work and live. We recognise their historic and continuing connection to land, water and community and pay our respects to Elders past and present. Always was, always will be.
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