The BuzzPop Blog

How to leverage TikTok for business

How to leverage TikTok for business

If we had to pick the winners that have come out of the COVID-19 pandemic, it would be streaming services such as Netflix, video conferencing platforms like Zoom, and (coming in a close third) social media app TikTok.

So how can you leverage the new-found power of TikTok for your business?

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How to choose the right social media agency for you

How to choose the right social media agency for you

Time poor? Don’t have an in-house marketing superstar you can turn to? No idea what you should be posting online to draw in new clients? We get it. In today’s busy business world, social media marketing is often the first thing pushed down your priority list. Or maybe you are spending a fair amount of time on social media but aren’t getting the results you want. We can help! We’ve compiled a list of the top 5 things that are essential when outsourcing social media.

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This is not business as usual, but it is business

This is not business as usual, but it is business

‘Global pandemic’ is not a term we throw around often, and a reality we certainly didn’t see coming for the 2020 year, or our lifetime, for that matter. Now, a few months on, with restrictions easing and the initial panic subsiding, we’re seeing a level of optimism returning to the business world. But, can it really get back to ‘business as usual’?

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Kate Ware on Brand Builders – Ticker TV

Kate Ware on Brand Builders – Ticker TV

It’s no secret that talking social media for business is one of my favourite things to do. So what a delight it was to be asked as a guest on Brand Builders (Ticker TV) recently. Not only did I get to do one of my favourite things but I got to do it with some of the best social and content brains in the business – host Trevor Young and social superstar and all-round legend, Cherie Clonan of The Digital Picnic.

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Social media for brands in times of crisis

Social media for brands in times of crisis

It’s almost impossible to put words to the scale of the disaster at hand; today, my first day back at work and not only is the air heavy with smoke but emotion. Geelong is thousands of km’s away from the fire fronts of Gippsland and the South Coast of NSW, and yet here we are, blanketed by the aftermath of destruction, my colleagues and I all simultaneously feeling helpless (among many other emotions).
Being glued to media channels all weekend, the endless stories of heartbreak have also been balanced by some tiny glimmers of light and hope in how people are using social media to unite and rally. As Celeste Barber keeps reminding us – power to the people.

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5 really good things on the internet right now!

5 really good things on the internet right now!

Three years ago, I started BuzzPop Social. A brand-focused social media agency to help big picture thinkers get their businesses the attention they deserve online.

To be perfectly frank, it took me a while to refine my service offering. I wanted to focus on social, hence the name, but I had a passion for branding and knew that behind every successful digital brand lay a killer and watertight brand strategy.

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Social media for good. What your business can do to make the internet better.

Social media for good. What your business can do to make the internet better.

To be honest, there are times when I grapple with social media and the digital world myself (as demonstrated in the hasty deletion of my apps!). I can struggle with the notion of being ‘on’ all the time, the external validation through likes and comments that subliminally affects my mind, the filters we place on our lives that others compare to. These are just some of the ways we can make social media better for everyone.

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7 things to consider before naming your business

7 things to consider before naming your business

Three years ago, I started BuzzPop Social. A brand-focused social media agency to help big picture thinkers get their businesses the attention they deserve online.

To be perfectly frank, it took me a while to refine my service offering. I wanted to focus on social, hence the name, but I had a passion for branding and knew that behind every successful digital brand lay a killer and watertight brand strategy.

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The company who launched by giving away their product for free

The company who launched by giving away their product for free

I came across Girlfriend Collective early this year on Facebook. A friend had shared a link to this unknown activewear brand because they were literally giving away their product. For free. Zip. Zero. Nada. Not because there was anything wrong with it, but because they’d decided to direct the entire marketing budget for the launch into giving away their gear for free. What a marketing strategy, hey?

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