The BuzzPop Blog

‘Global pandemic’ is not a term we throw around often, and a reality we certainly didn’t see coming for the 2020 year, or our lifetime, for that matter. Now, a few months on, with restrictions easing and the initial panic subsiding, we’re seeing a level of optimism returning to the business world. But, can it really get back to ‘business as usual’?

It’s no secret that talking social media for business is one of my favourite things to do. So what a delight it was to be asked as a guest on Brand Builders (Ticker TV) recently. Not only did I get to do one of my favourite things but I got to do it with some of the best social and content brains in the business – host Trevor Young and social superstar and all-round legend, Cherie Clonan of The Digital Picnic.

It’s almost impossible to put words to the scale of the disaster at hand; today, my first day back at work and not only is the air heavy with smoke but emotion. Geelong is thousands of km’s away from the fire fronts of Gippsland and the South Coast of NSW, and yet here we are, blanketed by the aftermath of destruction, my colleagues and I all simultaneously feeling helpless (among many other emotions).
Being glued to media channels all weekend, the endless stories of heartbreak have also been balanced by some tiny glimmers of light and hope in how people are using social media to unite and rally. As Celeste Barber keeps reminding us – power to the people.

Three years ago, I started BuzzPop Social. A brand-focused social media agency to help big picture thinkers get their businesses the attention they deserve online.

To be perfectly frank, it took me a while to refine my service offering. I wanted to focus on social, hence the name, but I had a passion for branding and knew that behind every successful digital brand lay a killer and watertight brand strategy.